Recent Posts

Archive

Tags

KIDS THESE DAYS: IT’S TIME TO STEREOTYPE GENERATION Z


MILLENNIALS ARE, LIKE, so 2000-and-late. Marketers now hope to sell stuff to kids born after 1995—so-called Generation Z. And this latest demographic designation is just as removed and reductive as any other. This is how marketing firm FutureCast puts it: “They view their identity as a curated composition.” (So ... selfies are a thing!) “All it takes to change their outward identity is a simple swipe and an upload to Instagram.” (Swipe to upload?!) But fine, we’ll play along.

After rigorous review of marketing reports and press coverage, here’s a portrait of your new sales target: the screen-swapping, painstakingly curated, social-good-performing Gen Zer (as imagined by Gen Xers).

  • Considers Katniss Everdeen from The Hunger Games a role model

  • Ranks Lorde as a favorite artist

  • Uses Facebook as an “information hub” rather than an “engagement platform”

  • Knows someone who uses gender-neutral pronouns

  • Employs five screens

  • Prefers YouTube influencers to Hollywood celebs

  • Loves Snapchat and can’t live without YouTube

  • Deletes Instagram photos to optimize likes-per-photo ratio

  • Checks social media 100 times per day

#MILLENNIALS #GENERATIONZ #Lorde