What Today's Fast-Rising Streaming Stars Are Missing: Practice on Stage
Illustration by Jamie Coe K’ron’s “Round of Applause” had racked up some 10 million plays on SoundCloud when Atlantic Records signed him in 2017, but there was one important concern: The young R&B singer had never been on tour. So Atlantic sent him to play a college-campus circuit, packaging him with other green signees: singer Ayanis and rappers Bri Steves and RecoHavoc. They piled into a bus together, and Atlantic promoted the shows itself. The newbies rehearsed for a month