Spotify playlists are quickly becoming a major conduit to rack up streams, gain fans and followers, and get discovered. While there are endless amounts of organic, user-built playlists, there are also tastemaking, curated playlists with millions of followers. How do you approach those curators and land a coveted spot on a popular playlist? Before you take the first step, know that not every curator will have the most positive feedback, and scoring a placement might be a bit h

MILLENNIALS ARE, LIKE, so 2000-and-late. Marketers now hope to sell stuff to kids born after 1995—so-called Generation Z. And this latest demographic designation is just as removed and reductive as any other. This is how marketing firm FutureCast puts it: “They view their identity as a curated composition.” (So ... selfies are a thing!) “All it takes to change their outward identity is a simple swipe and an upload to Instagram.” (Swipe to upload?!) But fine, we’ll play along.

These five steps might not be fun or glamorous, but they’re necessary if you’re serious about seeking a music licensing deal. Getting your music licensed is a big undertaking. But the absolute LAST thing you want is to go through all the work of songwriting, researching, emailing, pitching, and following up, only to have the license fall through in the end because you didn’t have your copyrights and permissions set up. These small steps aren’t as fun or as glamorous as seekin

MBW told you back in May that some of the business’s most powerful companies were battling to acquire Dutch dance label Spinnin’ Records for mega-money – and now, we have a victor. Sources in Europe tell us that Warner Music Group has officially acquired Spinnin’, whose YouTube channel boasts over 18m subscribers. As predicted, we’re told that WMG has stumped up a pricetag of more than $100m for the label – likely making it the major’s biggest buyout since it swallowed Parlop